In the 80s Hasbro created Jem and the Holograms, a very successful cartoon and toy line aimed a girls featuring MTV style fashion and music. In response Mattel created Barbie and the Rockers to compete. #comp #versus #barbie #jem #jemandtheholograms #80s #80sdoll #80stoy #80cartoons #pink #toys #dolls #style #rockerchick #Hasbro #Mattel